WELL is a premium water brand founded on the belief that water should be healing, not harmful — for both people and the planet. The idea began in 2016 when our founder, Kristen Schmitt, discovered research showing elevated toxins in local water supplies and the growing environmental impact of single-use plastics. Drawing from her upbringing around clean, organic living and a passion for sustainability, Kristen created WELL to offer exceptionally pure, naturally alkaline water in beautiful, refillable glass bottles.

Rooted in a lifestyle of health, hospitality, and environmental care, WELL combines science, nature, and thoughtful service to deliver water that supports overall wellness. Our mission is simple: to hydrate people joyfully with water that’s clean, great-tasting, and better for the Earth — while offering a level of care that matches the discerning lifestyles of our clients.

Since our founding in 2017, WELL has saved over 4.4 million plastic bottles from landfills and oceans, served more than 546,000 gallons of water, and supported nonprofits like the Pacific Marine Mammal Center and Surfrider Foundation. Kristen is a Tory Burch Foundation Fellow and a Goldman Sachs 10,000 Small Businesses Scholar. Outside of WELL, she enjoys sailing, tennis, community events, and coastal walks with her dog, Sailor.